Engaging. Visually appealing. Audience oriented.

When I hear these words my mind immediately goes to the company that I think embodies them – Disney. Based on making magic happen both in their films and at their theme parks, Disney keeps their focus on their target audience and uses all kinds of means to keep them engaged and happy.

This is also the case for the Disney Parks blog, which first greets individuals with the bold colors and fantastic scenes that one would expect when thinking ‘Disney.’ Having pictures of families enjoying their time at the parks and resorts makes the reader imagine themselves in the situations depicted. Along with capturing people’s attention with images, the blog also gives behind the scenes video that engages readers on another level and makes them feel like they are getting classified information.

With their use of images and video clips the Disney Parks blog gets people’s attention and makes readers want to investigate the articles posted. Disney isn’t the only company that utilizes the tools of multimedia, though. Many blogs and websites are getting better at incorporating visuals and audio to emphasize points or engage viewers. The important thing for these designers to keep in mind is what would appeal to the people they are targeting.

For example, if someone was blogging about new bands, then videos and audio clips would be things that their audience would want. While still images of the bands would be nice, the audience reading the blog would probably prefer to actually hear the music.

Keeping the focus on the audience is one of the most important aspects of writing or designing blogs. As we can see with the Disney blog, visual aids can really bring text alive and engage readers. By showing people what they could experience, Disney is enticing people to visit their locations. The images and video clips they choose stay on brand and show the magic that takes place at their parks and resorts.